From Etsy Beads to Jewelry Brand

Sometimes the best ideas come from a need. I have never worn a lot of jewelry but have always loved bracelets and delicate pieces. Those barely there necklaces are my favorite. I really wanted a great stack of bracelets that I could wear everyday. I tend to be quite particular with things I wear.  so they couldn’t be too sparkly, or too big. I wanted the stack to look expensive but not be super expensive. I wanted it to be delicate and neutral. Timeless and versatile. I searched and searched and the pieces I found were either too expensive or just had all the things I didn’t want.
Growing up, my friends and I use to go to the craft store and buy different beads and make bracelets and necklaces all summer.  I’ve always been a maker and so I decided I was just going to make the stack I wanted.
I went on Etsy and found good quality gold filled beads and gemstones and started creating the  pieces I wanted to wear.  Beading is not for everyone  (it can be incredibly frustrating) but for me it is the ultimate therapy. It relaxes me and I find great accomplishment in finishing each piece. I needed to keep creating. I was hooked.
If any of my hobbies can make money, I will turn them into a business. The building of a business is one of my favorite things (I’ve done it 4 times) and this had all the makings of something good.  And so grey + elle was born.
grey + elle, named after my daughters Greyson and Elle, is a company founded on kindness, ambition and intention. Our quality handmade bracelets and necklaces are made to bring intention into our daily lives. The hope is these pieces can make you feel beautiful, empowered, and grounded to take on everyday.
I am so honored to be able to create meaningful pieces for you and pieces you choose to give to the ones you love.  Thank you for joining me on this incredible journey! I am so happy you are here!
Much love,


One of the first pics I took of my bracelets. I kind of cringe at some of those first pics but it's been a beautiful evolution 2 years later!

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